To encourage people to use Kelley Blue Book when going through the car buying process, we created a series of short videos using NASCAR's most popular driver - Chase Elliott as the hero who comes up with all the car buying answers using the features of KBB.com. Each video introduces a problem or question that the typical car buyer has during the car shopping process. In each video, Chase Elliott, using the ease and speed of Kelley Blue Book, swoops in to help the car buyer gain the confidence they need to know they are making smart car buying decisions.
These videos were used in social, digital banner ads and special media buys to bring awareness to both the information available on KBB.com and our sponsorship of Chase Elliott during the 2019 race season.
