For six years now, Autotrader has relied on me and the team to craft campaigns for their racing sponsorships with Team Penske. Each year, I have crafted the look, directed the photography, and created mini-campaigns that have connected with fans and consumers alike. From the aggressive graphics that fans clamor for, to the paint schemes on the race cars themselves, we have created a consistent and recognizable presence in one of the most crowded environments in sports.
2018 Joey Logano Card
2019 Brad Keselowski Card
Autotrader Hero Cards - like baseball cards but with way more sponsor logos.
Autotrader NASCAR Paint 2019-2021 Paint Scheme
3D render
Under the lights in Martinsville
Tune in reminders for Internal Comms and Social
A wildly popular sweepstakes - People REALLY wanted one of these custom motorized coolers.
